We designed and built the Crave Padel marketing site, a launch-ready waitlist page that explains a slightly weird idea fast, and makes the territory map its hook: the fantasy front and centre, before there's a product to download.
CRV Paired case studyCrave Padel turns real courts into contested territory, teams capture division tiers at real clubs and climb a seasonal ladder. The app was still baking. The site had to do the selling in the meantime.
So the brief was sharp: explain a slightly audacious idea fast, and bank a waitlist. Land the promise in one screen, prove the concept without a working app, and put an App Store / signup CTA one tap away on every scroll.
Open any padel site and you get the same page: clean blues, soft gradients, a tasteful sans-serif, stock photos of people mid-swing. It reads fitness, not competition, and it certainly doesn't read game.
A waitlist only converts if the visitor instantly gets the fantasy. So the site couldn't look like a wellness landing page, it had to feel like the product: closer to a strategy game's HUD than a gym signup.
A boot splash, a hero that states the promise, the territory map as the hook, a three-step explainer, and a waitlist, every section earning the signup.
Form a team, challenge real clubs near you, and capture the division tiers that hold your turf. Every court is contested ground, go take it.
Download on theApp StoreFree to play. Not in your city yet? Join the waitlist.
Pick a club, challenge the team that holds your division. They have 48 hours to accept.
Play the match at a real court, report the score, both teams confirm the result.
Win and the court is yours. Defend it through the season to bank the points.
Join the waitlist and we'll tell you the day Crave goes live in your area.
The territory map is the hook, it makes the fantasy legible in a glance, so the page sells the idea before anyone reads a word. Everything else clears a path to the signup.
The territory map anchors the hero, so the page reads game on sight, not fitness, not category.
Every animation respects reduced-motion preferences, so the page stays calm for those who need it.
An App Store / waitlist CTA sits one tap away on every scroll. Conversion is never far.
The site rides on the identity we built for Crave, a near-black canvas, one electric green, a CRT texture, and a pixel type system. One loud color, texture not noise, map as hero.
The pin-ball mark, a map pin with a padel ball at its heart, anchors the site and ties straight to the territory map. See the app case study for how the same system runs in product.
A single page that lands the fantasy and converts, no app required.
Stock photos, soft gradients or category clichés. It reads game on sight.
One CTA, a tap away on every scroll, built to bank the waitlist.
Padel sites sell fitness. This one had to sell territory.