Crave Padel · App · Oriun Labs

01 · The brief

A bold game hidden
behind a generic skin

Crave Padel is a competitive game where two-person teams challenge each other at real courts and capture division tiers to hold territory across a live city map.

The original app was functional and clean, but it looked like everything else in the category, white background, one orange accent, system fonts, hierarchy carried entirely by weight. For a product whose whole fantasy is capture your city, ownership, territory, competition, the visual language wasn't pulling its weight.

We were brought in to redesign the entire product: a real design system, a distinctive aesthetic, and a prototype covering every screen, handed off ready to build.

02 · The hard part

It's a stateful,
multi-step game

The skin isn't the hard part. The hard part is that a challenge is issued, accepted, played, reported, then confirmed, and the competitive tension lives in exactly those in-between states.

Any redesign had to honour that full state machine, not flatten it into a pretty demo. Each state needed its own screen and its own clear status language, so the game's tension stays visible instead of hidden.

03 · Our approach

Make it feel like
a game worth playing

Found the metaphor

Padel as a competitive arcade game. A retro LCD / handheld direction, dark phosphor canvas, dot-matrix numbers, CRT scanline texture, a boot-up "READY?" moment, and a broadcast-style LIVE ticker of recent captures.

A real design system

Two full themes (dark-default and light), tokenized end to end, surfaces, borders, text tiers, accents, and division and team colors. Phosphor green is the hero; orange drives primary actions.

Respected the ruleset

We designed the true multi-step capture loop rather than compressing it. Status language, Pending, Scheduled, Awaiting confirmation, Confirmed, carries the game state at every step.

The map as signature

Organic Voronoi-style cells, one per club, with bold team-color outlines on a muted base so owned territory genuinely pops. Court markers are dot-matrix pins; the open court pulses.

Claim / Challenge→ Accept · 48h→ Play→ Report→ Confirm→ Capture / Defend

04 · The system, in product

One loud color,
strict guardrails

Phosphor green is the hero; orange drives primary actions; division and team colors do the rest of the talking. Guardrails keep it from tipping into noise, scanline texture only ever sits behind cards, and cards use hairline borders, not heavy shadows.

#AEF13A

Crave green

#0A0D0A

Court black

#FF8A1E

CTA orange

#E0A93A

Gold tier

#8C80FF

Platinum tier

Pixelify Sans
The CRAVE wordmark & display

Court captured

DotGothic16
Every LCD number, scores, codes

6-4 · 3-6 · 7-5

Space Mono
Eyebrow labels & captions

Now playing

Space Grotesk
Body & UI text

Tap a court to challenge the team that holds it.

05 · The app

The entire app,
fully specified

An interactive prototype covering every screen, the complete multi-step capture loop, light/dark theming and system states, boot, auth, onboarding, four tabs, league, divisions and private games.

The map is the signature surface

Voronoi-style cells, one per club, in bold team colors on a muted dark base. A LIVE ticker runs recent captures across the top; court pins glow, and the open court pulses. The "own your city" fantasy, made literal.

Court sheet

Divisions held by team, with challenge and log-a-match actions.

Challenge

Same-division gating, format, and a 48-hour accept window.

Capture result

A celebratory LCD flash, scoreline, points, share to Arena.

Arena

A shareable live feed of defences and streaks, plus rankings.

Profile

Public/private, division badge, stats, team and pending confirmations.

Map

Boot splash, onboarding and the four tab structure around it.

06 · Outcome

Handed off,
build-ready

100%

Every screen and system state designed, the full capture loop, not a flattened demo.

Complete themes, dark-default and light, tokenized end to end.

A clean handoff, structured and specified ready to build in React Native.

A bold game hiddenbehind a generic skin

It's a stateful,multi-step game

Make it feel likea game worth playing